Tom Crowl, Author at Tom Crowl - Product Photographer

What Filter Do Professional Product Photographers Use?

Wondering how to make your product photos look professional? I hear it a lot, “Can I use a filter on product photography?” “How can I enhance my photos?” and “What filter do professional product photographers use?” There has to be a...

Reducing Bounce Rates For Your E-Commerce Website

Online Sales for eCommerce Businesses

The success of an e-commerce website hinges on its ability to captivate and retain visitors. One critical metric that stands as a testament to this ability is the bounce rate. Reducing bounce rates is not just about enhancing user experience; it’s a strategic...

Why Invest In Ecommerce Images?

Online Sales for eCommerce Businesses

Product images are a time intensive thing. It is more than setting a product down and taking a photo. Photographers can spend hours on positioning the product, designing the lighting and angles, snapping the perfect picture and editing to the final results. So why...

What Is A Commercial Photography Licensing / Usage Fee?

Commercial Photography Tips and Insights for Businesses

For those just starting their online ecommerce or other small business, commercial photography licensing may sound strange. What are usage fees and why do you need to pay them? Can’t you just use a photo? Unfortunately, no, you can’t just use a...

How To Prepare For A Successful Commercial Product Photoshoot – A Client’s Guide

Commercial Photography Tips and Insights for Businesses

You’ve decided to hire a photographer for your business. Congratulations! Quality product photos can mean more sales and increased revenue. So here is a client’s guide on how to prepare for a successful commercial product photoshoot. Before you...

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