White Background Product Photos – The Standard For E-Commerce
You see white background product photos everywhere. Why? They seem so simple and unexciting. Still, white background product photos have become the standard image style for e-commerce. Websites like Amazon, Target, Wal-Mart and others want them. There has to be a good...
Art Directing Product Photography For Your Company’s Photoshoot
You’ve hired a professional product photographer, so now all you have to do is wait for the deliverables, right? Not so fast. If you want the photos to reflect your business and products in a way you will love, there is more work to do. This is where art...
What Filter Do Professional Product Photographers Use?
Wondering how to make your product photos look professional? I hear it a lot, “Can I use a filter on product photography?” “How can I enhance my photos?” and “What filter do professional product photographers use?” There has to be a...
Reducing Bounce Rates For Your E-Commerce Website
The success of an e-commerce website hinges on its ability to captivate and retain visitors. One critical metric that stands as a testament to this ability is the bounce rate. Reducing bounce rates is not just about enhancing user experience; it’s a strategic...
Why Invest In Ecommerce Images?
Product images are a time intensive thing. It is more than setting a product down and taking a photo. Photographers can spend hours on positioning the product, designing the lighting and angles, snapping the perfect picture and editing to the final results. So why...
What Is A Commercial Photography Licensing / Usage Fee?
For those just starting their online ecommerce or other small business, commercial photography licensing may sound strange. What are usage fees and why do you need to pay them? Can’t you just use a photo? Unfortunately, no, you can’t just use a...
How To Prepare For A Successful Commercial Product Photoshoot – A Client’s Guide
You’ve decided to hire a photographer for your business. Congratulations! Quality product photos can mean more sales and increased revenue. So here is a client’s guide on how to prepare for a successful commercial product photoshoot. Before you...Product Photography For E-Commerce – How Important Is It?
Most people rely on sight to learn about the world around them. Processing visual information helps you make decisions to proceed, stop or go in a different direction. This demonstrates the importance of product photography for e-commerce and its’ role...
Do Stop Motion Product Animations Get Attention?
Do stop motion animations get attention? Yes, they do. But don’t stop here, it isn’t the end of this article! Stop motion animated product photos aren’t cheap. They require multiple images that are cleaned, retouched and assembled into the graphic....
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About Tom Crowl
Tom Crowl is a product photographer with a sharp eye for detail, honed over 35 years in corporate entertainment. He specializes in creating compelling images that elevate brands, working with clients ranging from small businesses to larger e-commerce and consumer goods companies. Tom's photography goes beyond aesthetics, focusing on visuals that drive engagement and business growth.
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Improve Your DIY Product Photos
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Improve Your DIY Product Photos
Download my free guide and discover 12 D.I.Y. actionable tips to improve your product images.
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