small business Archives - Page 7 of 8 - Tom Crowl

Creating a Visually Cohesive Brand Identity on a Budget

Business Insights for Marketing Professionals

A strong and visually cohesive brand identity is essential for every business. It helps you stand out from the competition and connect with your audience. As a startup, you might think that creating a professional look across your product photography and marketing...

Visual Marketing Guide : Making A Powerful Impression

Business Insights for Marketing Professionals

Visual marketing has been around for a long time. (Think cave drawings!) When you drive down the road and see a billboard, the visual grabs your attention. That is a form of visual marketing. Visual images are used to create a positive first impression. What is...

How To Write Profitable Product Descriptions : 12 Easy Steps

Online Sales for eCommerce Businesses

When you learn how to write product descriptions that sell, your profits will naturally grow. A great product description teamed with quality product photos & a well designed web site are key for e-commerce success. Ordinarily on this blog I talk about how...

Are There Too Many Product Photos?

Product Photography Tips and Techniques

Product images are everywhere you turn. Watch television, or Youtube, you’ll see a commercial. Go on social media, you’ll definitely see adverstisements. Are there too many product photos? It seems that ecommerce has blown the lid off the advertising &...

Product Photos Help People With Short Attention Spans

Product Photography Tips and Techniques

Everyday, people seem to have less time, and with that, comes short attention spans. Because images are so much faster to consume than a page full of text, product photos help you sell more. (And save you money!!!) Why you need professional product photography High...

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