Tom Crowl, Author at Tom Crowl - Product Photographer

Styles of Product Photography : The 2024 Complete Guide

The power of photography drives the world of e-commerce. Different wares and services demand different styles of product photography, each with its own nuances and techniques. It’s not just about taking pictures; it’s about telling a story, creating a...

Creative Ways To Use E-commerce Product Images

Business Insights for Marketing Professionals

I read somewhere that 83% of online shoppers feel product photos are very influential in their purchasing decision. I read somewhere else that 78.237% of all statistics are made up. Either way, e-commerce product images are a business asset you should definitely make...

Reduce E-commerce Return Rates With Color Correct Product Photography

Online Sales for eCommerce Businesses

If you can reduce e-commerce return rates it will make a significant change in your bottom line. Returns cost money and show up in reviews, which may influence future customers. According to Invsp Consulting – 30% of all products ordered online are...

How Much Are Product Photos?

Product Photography Tips and Techniques

No one wants to spend more than they have to. That is why product photography pricing is the first question many new business owner’s ask. I must hear, how much are product photos? 10 times a day. So let’s talk … How much should product...

How Many Product Photos Should I Have?

Product Photography Tips and Techniques

Product photos aren’t cheap unless you are taking them yourself. Even then, the photos you take may be costing you sales if they don’t meet expectations of online shoppers. So the big question for many new (and existing) online retailers is, how many...

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