Business Insights for Marketing Professionals
Companies that outsource product photography have a secret weapon over other brands. Online market has become increasingly visual, and having high-quality, striking product images is paramount. But should you invest in an in-house team or outsource? Let’s dive...
Business Insights for Marketing Professionals
When you hear “product photography cost per image,” your mind might instantly drift to a set price tag. But really, this phrase encompasses so much more than a static fee. I will share a cost per image and in fact, give you the pricing of different...
Business Insights for Marketing Professionals
Building a strong brand identity helps ensure your brand stands out in the marketplace. The battle for consumer attention is fierce. Every brand is vying for a piece of the consumer’s mind, and the path to their heart isn’t easy. Some studies say it takes...
Product Photography Tips and Techniques
Searching for Reliable Product Photographers? In the world of e-commerce and business, there’s one word that stands out: reliability. Unfortunately, most creatives, such as product photographers and graphic artists struggle with that due to their processes. Have...
Business Insights for Marketing Professionals
What are all-inclusive product photography services and what does that really mean? Ever been hit with surprise fees or unexpected add-ons when hiring a product photographer? A lot of business owners have. But what if I told you there’s a better way? The...
Commercial Photography Tips and Insights for Businesses
Looking for high-quality, professional photos for website use? You know the visual appeal of a website can make or break a business. Professional photos custom shot for your brand can drastically improve user engagement and conversion rates. When you’re...
Advanced Marketing Strategies and Techniques
Can small businesses and startups use visual storytelling in branding, to make a lasting impact? They should! With consumer attention spans becoming shorter, storytelling has become a pivotal tool for brands to connect and resonate with their audience. Brands like...
Business Insights for Marketing Professionals
What are product photography ethics? And why are they important? As technology takes over, the line between real and artificial has become increasingly blurred. Who hasn’t seen a selfie on social media transformed into a “flawless” masterpieces?...
Product Photography Tips and Techniques
The Basics of Tabletop Photography In photography, there’s an approach that combines simplicity with creativity: tabletop photography. As the name suggests, it involves capturing subjects on a table, offering a controlled environment. Tabletop photography...
Advanced Marketing Strategies and Techniques
The difference between commercial and advertising photography is that while commercial photography focuses on showcasing a product’s features and design, advertising photography crafts a narrative around the product to evoke emotions and desires in the viewer....