Commercial Photography Tips and Insights for Businesses
Merchandise Photography: DIY Techniques vs. Pro Precision Merchandise photography, or product photography as it is more commonly known, is a vital part of eCommerce. In a world filled with scams and knock offs, consumers are more wary than ever about making a...
Commercial Photography Tips and Insights for Businesses
Elevate Your Brand with Stop Motion Animation: Not Just for Social Media Ever wondered why some brands pop more than others on your feed? Is it magic? Or is it perhaps… stop motion animation? Stop right there, and let’s move into the world of stop...
Product Photography Tips and Techniques
Product photography with models goes beyond showing a product — it creates an emotional connection. When shoppers see a real person using or wearing an item, they can picture themselves owning it. That connection builds trust and drives sales. Scroll through Instagram...
Business Insights for Marketing Professionals
Overcoming branding imposter syndrome is a journey that involves: recognizing and celebrating your achievements, seeking support from mentors and peers, and investing in professional branding and custom imagery. Combining these strategies can significantly boost your...
Product Photography Tips and Techniques
A product photography mood board can be a photographer’s north star, guiding you through a myriad of choices and decisions you have to make. For product photography, where conveying the essence of a product is the goal, mood boards are invaluable. They provide a...
Business Insights for Marketing Professionals
Branding imposter syndrome is a pervasive issue affecting many individuals, especially those striving to build a personal or professional brand. It’s the nagging feeling that you’re a fraud, despite evidence of your competence and success. This article...
Product Photography Tips and Techniques
Can you just shoot them here? Seems like a simple enough request, but shooting product photography on location is more than taking a camera to a client’s place of business. Today the demand for high-quality product imagery has never been higher....
Business Insights for Marketing Professionals
Companies that outsource product photography have a secret weapon over other brands. Online market has become increasingly visual, and having high-quality, striking product images is paramount. But should you invest in an in-house team or outsource? Let’s dive...
Business Insights for Marketing Professionals
When you hear “product photography cost per image,” your mind might instantly drift to a set price tag. But really, this phrase encompasses so much more than a static fee. I will share a cost per image and in fact, give you the pricing of different...
Business Insights for Marketing Professionals
Building a strong brand identity helps ensure your brand stands out in the marketplace. The battle for consumer attention is fierce. Every brand is vying for a piece of the consumer’s mind, and the path to their heart isn’t easy. Some studies say it takes...