The Product Photography Blog
Creating Dynamic Arrangements for Product Photos
Your product photos need to do more than look good. They need to stand out. It’s not just about having a great product, although that helps - it’s about how you arrange and style it for your marketing. A dynamic product arrangement can be the difference between a...
Reduce E-commerce Return Rates With Color Correct Product Photography
If you can reduce e-commerce return rates it will make a significant change in your bottom line. Returns cost money and show up in reviews, which may influence future customers. According to Invsp Consulting - 30% of all products ordered online are returned....
How Much Are Product Photos?
No one wants to spend more than they have to. That is why product photography pricing is the first question many new business owner's ask. I must hear, how much are product photos? 10 times a day. So let's talk ... How much should product photography cost?...
How Many Product Photos Should I Have?
Product photos aren't cheap unless you are taking them yourself. Even then, the photos you take may be costing you sales if they don't meet expectations of online shoppers. So the big question for many new (and existing) online retailers is, how many product photos...
Top Ten Tips For Ecommerce Success
Ecommerce Tip 1 : Aspire Success leaves clues and following the path of others can shorten your learning curve. Find a successful brand that you admire. It doesn't have to be in your niche, in fact it is better if it isn't. Watch what they do: How they present...
Factors That Influence E-commerce Buying Decisions
Online shopping continues to grow. If you are an e-tailer, understanding the factors that influence e-commerce buying decisions are important to growing your business. So what influences people to buy online? Studies prove that it is convenience, ease...
The Importance of Product Photography In E-Commerce
3.2 billion images and 720,000 hours of video are shared online daily. 3.2 BILLION images - daily! These figures illustrate the importance of product photography and video in e-commerce. In a world filled with products and services, everyone is trying to catch the eye...
DIY Product Photography Guide
Starting your business on a shoe-string? There are a lot of expenses when you start a business. Sometimes the budget doesn't allow you to do everything at once. This is where the DIY Product Photography Guide can help. I'll be showing you how to take product photos at...
What Makes A Good Product Photo?
You seldom buy things sight unseen. That is a big reason e-commerce businesses need great product photos. But what makes a good product photo? What do you need to have people pressing the buy button? Tributes a good product photo has: 1. High Quality You want to be...
Why Online Shoppers Don’t Buy
During the pandemic, people didn't go out and many e-commerce websites were booming. Now that life is returning to a new normal, retail brick & mortar businesses again trump online sales. Even with the convenience of online shopping, people want the experience of...
E-Commerce Design Tips To Increase Conversions
You'll hear a lot of psychology behind increasing ecommerce conversions on your website. The truth of the matter is that you want to make it simple and easy for consumers when they arrive at your online store. Success depends on many factors, including your...
SEO Hacks For E-Commerce Product Photos
E-commerce product photos are a powerful way to attract consumers to your website. If you wonder how to optimize your website images, you are in the right place. This article will explain: What image optimization is How to name images for SEO Adding SEO alt...
E-commerce Product Pages: The 8 Most Common Problems & Solutions
E-commerce product pages are the most important part of an online store or website. If they don't convert browsers into buyers, you won't be in business long. In short, poor product pages lose sales. You spend money getting people to your online business. Even if you...
Discover How Professional Photography Can Elevate Your Brand
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You may also text me at: 410-596-4127 or E-mail me at: tom@tomcrowl.com
Tom provides product photography locally in the Annapolis, Baltimore, Towson, Bethesda, Frederick, Ellicott City, Silver Spring, Rockville, Germantown, Hagerstown, Westminster, Gaithersburg and Ocean City areas of Maryland. He also serves businesses throughout the United States. If you are searching for product photography, reach out to discuss your needs today.