Product Photography Tips and Techniques
There are a lot of pieces to the e-commerce puzzle, but the most important tool in your arsenal are product photos. If you want people to purchase online, the product needs to be showcased in the best manner possible. Exceptional product photography creates a visual...
Online Sales for eCommerce Businesses
In my last article, I shared ways to improve your e-commerce product images. After publishing it, I realized I could share a few more ideas to improve your product photos. In business, you constantly want to increase your conversion rate. You tweak headlines, copy and...
Online Sales for eCommerce Businesses
Creating images that convince consumers to buy isn’t easy. Since product photography is essential to online sales, here are 10 ways you can improve your e-commerce product images. 1. Show different perspectives of the product. Using multiple viewing angles is a...
Online Sales for eCommerce Businesses
Online shopping is easy, but so are returns. And returns are costly for any business. That is one reason product images for e-commerce websites are so important to the e-commerce retailer. By having quality images that accurately portray a product, allow consumers to...
Online Sales for eCommerce Businesses
E-commerce store owners know the value of quality product images. They increase sales and build brand confidence. Now, with these e-commerce product image best practices, they can also help with your search rankings, visibility and social marketing. Let’s start...
Online Sales for eCommerce Businesses
E-tailers Amazon, Walmart, Shopify, eBay and others, have their own rules when it comes to product photos on their platforms. It can be difficult to optimize to the best size for e-commerce product images on each site. We know that product images play a huge role in...
Business Insights for Marketing Professionals
Why Businesses Need to Understand Photography Licenses If your business uses photos on your website, social media, or marketing materials, you need to understand photography licenses. It’s not just about getting great images. It’s about using them legally and knowing...
Business Insights for Marketing Professionals
The visual appeal of your website plays a pivotal role in capturing and retaining the attention of your audience. The use of professional photos on websites is not just an aesthetic choice; it’s a strategic decision that can significantly impact user engagement,...
Online Sales for eCommerce Businesses
Shoppers decide in seconds. Your ecommerce website photoshoot is the split-second handshake that tells them whether to click “Add to Cart” or bounce. When the lighting, angles, and file sizes are dialed in, every product frame works like a 24/7 salesperson—no pushy...
Business Insights for Marketing Professionals
This isn’t just a list of reasons your business needs professional photography. That fact isn’t an option. Why? If you are selling a product or service, you are in competition with EVERY BUSINESS that sells. Not just in your market or niche, but...